If you don't overcook it, using symbols can make your listing stand out. E.g. Read ★★★★★ product reviews from customers like you!
Tip: don't begin your meta description with the symbols, Google won't display it.
almost 2 years ago
Luella Ben Aziza, Director of Content & Research at emarsysEnterprise
Nice work. If only we had the stats...
almost 2 years ago
I always tells clients to treat the Meta description like ad space. What are you going to say to convince someone to click on your listing out of all the others?
almost 2 years ago
It's also what comes up on Facebook when someone shares your URL. So important to try and attract that person's Facebook friends to get them to click on the link.
almost 2 years ago
Tim Aldiss, Consultant/Director at ThinkSearch
Absolutely Mark, but I deliberately didn't want to go into the social side of meta descriptions as it's a new field and there are different criteria. Alex Moss gave a great talk at BrightonSEO about this which you can read more about here: http://www.stateofsearch.com/social-structured-data/
almost 2 years ago
Andrew Martin, SEO Manager at Personal
Great article Tim.
Nice to see some real examples too - rather than just some instructions.
It's got me charged to review the meta on the sites i manage.
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